The Online Advertising Industry is a dynamic place to work - so it's inevitable that questions will arise about advertising through display, and search, well as general online advertising queries. This page provides answers to the most frequently asked questions and is designed to assist you in gaining a better understanding of how to run an effective online campaign.

Why advertise online?

It is critical that advertisers go where consumers are in order to reach them. More and more, consumers are flocking online. Your target market is now spending more time online that they once devoted to traditional media like magazines, TV and radio. Growth in broadband internet uptake means that consumers want more information faster and when it suits them and the internet is now an essential component of any major advertising campaign.

All other main mediums are suffering as more consumers flock to the ease, convenience and immediacy of the internet. Traditional buying cycles are changing; buyers are not waiting for the weekends to purchase because they can access the information anywhere and anytime.

How do I purchase display advertising?

Planning and booking an online schedule is simple, take into consideration your marketing objectives and clearly define your goals. Do you want to increase you brand awareness, drive traffic to your website, do you want consumers interacting with your brand, do you want to acquire customer feedback or maybe all of the above?

How long should my campaign last?

Usually advertising campaigns are run from month to month; we can tailor and campaign to suit your any budget. Take into consideration how you want to engage the consumer, what depth of information needs to be communicated and what your desired results are for your campaign.

What are “Page Impressions” and what is a "Unique Visitor"?

Page Impression -- how many times the page or pages containing the advertisement was shown to visitors A request to load a single web page, a single page view may create multiple hits to the server if the page contains multiple elements such as ad banners.

Unique Visitor is a statistic describing a unit of traffic to a Web site, counting each visitor only once in the time frame of the report. This statistic is relevant to site publishers and advertisers as a measure of a site's true audience size, equivalent to the term "Reach" used in other media.

The number of Total Visitors to a site divided by Unique Visitors results in the derived statistic "Average Sessions Per Unique Visitor" which tells a publisher how many times each Unique Visitor came to their site on average in the time frame of the report. Average Sessions Per Unique Visitor is equivalent to "Frequency" used in other media.

How do I find out traffic and demographic information for your websites?

Throughout the mediamotive site are dedicated website information pages for each of our 22 brands. Each of these page hosts a downloadable pdf version with site traffic statistic, demographical information and available advertising opportunities, alternatively you contact us to find out more about how mediamotive and our partners are helping advertisers extend their reach.

For information please call us on 03 9093 8670 or