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carsales mediahouse: Innovators in a post-cookie world
February 8, 2024
Google has finally started depracating third-party cookies
carsales mediahouse's early investment in a first-party data strategy, underscored by the integration of its CDP and a first-party identification solution has given advertisers greater efficiency when it comes to targeting specific audience segments whilst maintaining user privacy.
A little over two years ago, carsales mediahouse was launched as the latest evolution of carsales’ longstanding media arm alongside three innovative marketing initiatives, carsales Match, a self-serve-platform, Ignition and in-house agency, Fuse. While a lot has happened in the industry over the last few years, the carsales mediahouse team continues to deliver sustainable media growth by dedicating itself to simplifying complexity and helping clients achieve their marketing goals with ease.
With Google finally starting to draw the curtains on third-party cookies and an extensive review of the Privacy Act happening in 2024, read on for how carsales mediahouse has set itself up to succeed in this new world for marketers.
Driven from the Beginning
From macro-economic challenges, mobility category shifts and media industry changes, carsales mediahouse was launched amidst a period of substantial movement. Rather than join the chorus of solvers as the fallout of these changes presented themselves, the team took a step back and started listening, focussing not only on its understanding of consumers but also media partners in the context of the market shifts at play.
Focussed on targeting people rather than cookies, making it intuitively accessible to its clients and establishing itself to become a true marketing partner, carsales mediahouse rose from its chrysalis armed with the tools to elevate itself above its peers.
Fuelling these tools from the get-go is the power of pure, safe and relevant data, which unpins a strategy that leverages the wealth of carsales mediahouse’s first-party audience. This data isn’t inferred or assumed; it's based on up-to-the-minute behaviour of their audience.
People First Marketing at Scale
With billions of behavioural signals1 at its disposal, carsales mediahouse was in rarified air in establishing an emphasis on people-first solutions. Now, as the deprecation of third-party cookies finally accelerates toward a crescendo, carsales Match, has blossomed into a rich, robust people-based marketing solution that is situated toward maximising campaigns. Advertisers get the best of both worlds with audience targeting in a contextually relevant environment giving them confidence that they are reaching the right audience, in the right place, at the right time in their buying journey in a post-cookie world, all while maintaining user privacy.
Bringing the power of this first-party data to the fingertips of advertisers is Ignition, carsales mediahouse’s very own self-serve ad manager. With the ability to plan, buy and measure without the need for third-party cookies, Ignition offers advertisers real-time access and the ability to harness the enormous behavioural dataset in their campaign strategy all within an easy-to-use and intuitive platform.
Finally, complimenting and elevating the above is Fuse, carsales mediahouse’s own in-house agency. Comprised of a specialist team that brings together strategic planning services, bespoke campaign solutions, creative services and branded content executions, Fuse unlocks the incredible value of data for the benefit of brands.
Looking Ahead
Through its commitment to leveraging real-time, actionable insights, carsales mediahouse has ensured that it will continue to remain a leader in delivering targeted, efficient, and impactful advertising solutions.
To discover how carsales mediahouse can unlock your business challenges or elevate your next campaign, contact us today.
Source: 1 User signals refer to interactions on our sites such as views, scroll depth, enquiries and clicks. Google Analytics, March 2023
People First Marketing at Scale
With billions of behavioural signals1 at its disposal, carsales mediahouse was in rarified air in establishing an emphasis on people-first solutions. Now, as the deprecation of third-party cookies finally accelerates toward a crescendo, carsales Match, has blossomed into a rich, robust people-based marketing solution that is situated toward maximising campaigns. Advertisers get the best of both worlds with audience targeting in a contextually relevant environment giving them confidence that they are reaching the right audience, in the right place, at the right time in their buying journey in a post-cookie world, all while maintaining user privacy.
Bringing the power of this first-party data to the fingertips of advertisers is Ignition, carsales mediahouse’s very own self-serve ad manager. With the ability to plan, buy and measure without the need for third-party cookies, Ignition offers advertisers real-time access and the ability to harness the enormous behavioural dataset in their campaign strategy all within an easy-to-use and intuitive platform.
Finally, complimenting and elevating the above is Fuse, carsales mediahouse’s own in-house agency. Comprised of a specialist team that brings together strategic planning services, bespoke campaign solutions, creative services and branded content executions, Fuse unlocks the incredible value of data for the benefit of brands.
Looking Ahead
Through its commitment to leveraging real-time, actionable insights, carsales mediahouse has ensured that it will continue to remain a leader in delivering targeted, efficient, and impactful advertising solutions.
To discover how carsales mediahouse can unlock your business challenges or elevate your next campaign, contact us today.
Source: 1 User signals refer to interactions on our sites such as views, scroll depth, enquiries and clicks. Google Analytics, March 2023
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