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Your highest level admin identity within the carsales.com.au® system. Your Account contains all of your payment details, reports, campaign and listings information.
A collection of advertising products combined to create a cost-effective approach to best reach your target audience.
A computer that delivers ads into the websites of carsales.com.au®, or affiliated sites.
A piece of code in a carsales.com.au® web page, or affiliated-party’s page that makes a program call to the ad server to render an ad in that space.
carsales.com.au® ad management and measurement software that tracks all advertising campaigns.
A group of sites that share a common ad server, typically run by a sales organisation who manage the sales and reporting. An advertising network has the ability to deliver unique combinations of audiences by advertising across multiple sites.
A media company, advertising agency, or any other kind of representative of an advertiser
An animation created by combining multiple GIF images that are displayed one after the other, at determined time intervals to give the appearance of movement. Most advertising banners are animated GIFs.
A small program that can run inside another program to provide additional capabilities, for example, Java in Netscape, or Notepad in Windows
A software product such as WordPerfect, Corel Draw, Excel, or Access Applications are programs that perform complex tasks for computer users.
1. A storage repository for software, data, or other materials to be saved and preserved.
2. A technique of combining and compressing multiple files into a single file to enable easier backup, handling, or transmission. Some of the software programs used to archive files are PKZIP, WinZip, Stuffit, and Tar.
Av. CPC or Average CPC
The Cost-Per-Click (see CPC) averaged over a day, month or specified date period.
Av. CTR or Average CTR
The Click-Through-Rate (see CTR) averaged over a day, month, or specified date period.