The self-serve ad manager from carsales mediahouse

Tap into an exclusive audience of Australians with the new self-serve ad manager from carsales mediahouse

Ignition is your real-time access to carsales mediahouse advertising solutions, unlocking a data-driven approach for self-serve campaign planning, buying, and measurement.

The introduction of Ignition gives you  the autonomy  to choose how you transact with us, regardless of investment.

To activate a campaign across the carsales network you can now self-serve, engage with your carsales advisor, or both.

Tap into an exclusive audience of Australians

Ignition is your real-time access to carsales mediahouse advertising solutions, unlocking a data-driven approach for self-serve campaign planning, buying, and measurement.

The introduction of Ignition gives you the autonomy to choose how you transact with us, regardless of investment.

To activate a campaign across the carsales network you can now self-serve, engage with your carsales advisor, or both.

Ignition empowers you with category insights to help shape and manage your digital campaigns to your objectives
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Connecting you with Australians as they move through life

Ignition is a real-time access point to an exclusive audience, driven by an intent to research and purchase high-value items such as cars, boats, bikes and more.

We are fortunate to see them through that entire journey, providing us with a huge behavioral data set to understand our customers deeply, such as where they are in their path to purchase, what they’re looking for, and what they need to make a decision.

Ignition gives you real-time access to harness these insights in your campaign strategy.

Breadth of Reach

Scale of audience
4.2M+
Monthly UA's

Quality Engagement

Buyers with an intent based mindset

Depth of Understanding

Data Driven insights
2.5B+
Buying signals every 3 months
Sources: 1Nielsen DCP Deduplicated across carsales network including non-auto, September 2022–February 2023. 2Google Analytics, 1 January–31 March 2023. Behavioural actions refer to interactions on our sites such as views, scroll depth, enquiries and clicks.

Proven ad solutions at your fingertips

Leverage these valuable insights to strategically plan and make optimisation decisions for your campaigns, with our tried and tested ad formats that are designed to help achieve your marketing objectives.

Plan

Utilise the breadth of data from the carsales network to inform your campaign strategy, giving you an advantage that cannot be replicated anywhere else. You can pull insights in 3 different ways to activate your media campaign against.
1.  Auto marketing funnel
scorecard
2.  View of Competitive Set
3.  Customer Profiling

Buy

Set up, buy and execute your campaign on your terms, to the objectives that matter most. Here, you get direct access to carsales mediahouse’s advertising solutions where you can:

  • Define the parameters that best suit your campaign strategy
  • Upload your creative or use our creative builder, drawing from our extensive image library of nearly 1 million images
  • Book your Ad Campaign

Measure

Monitor your campaign to generate insights and make optimisation decisions, saving you time by knowing your results in real-time

  • Track results in real-time
  • Make optimistion decisions from campaign insights

Testimonials

Ben Lynch

Head of Planning Analytics, PHD

The Ignition platform has been highly intuitive for planners to adopt, with a workflow comparable with global leaders, however where it really stands out is its ability to rapidly spot macro trends across the auto categories & brands to help inform strategic decisions for our client’s future growth segments. Within its segment, Ignition is class leading for its data granularity & quality of insights tools at planner’s disposal.

Zack Halpin

Marketing Manager, Zone RV

Ignition has enhanced our advertising optimization by providing clear and easily understandable insights.

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Get the most out of Ignition

Our Campus e-Learning program dives deeper into the tools and features available in Ignition plus helpful tips to navigate the platform. 

Take Campus course

Please note, enrolment in carsales Campus requires a carsales account.

Ready to achieve your marketing goals?
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