Category sponsorships are available across most of the sites in the Network. Sponsorships on the auto, boats and bikes sites have great flexibility with the types of ad products available. They can use standard, rich media or video as well as page reskins. The industry sites are less flexible (ConstructionHub.com.au etc) and can only use standard ads for category sponsorships. Category examples are body type/style in vehicles; road/learner categories in bikes etc.
Online advertising is a form of promotional advertising that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing.
Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.
Advertising Banner or Web Banner
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
- sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
- sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
- adding advertisements to e-mails sent by other companies to their customers, and
- sending e-mails over the Internet
Cost Per Thousand (CPM or CPM Rate)
CPM is frequently used in advertising to represent cost per mille (thousand). When used in online advertising it relates to the Cost per (thousand) impressions.
Standard Ad Sizes
Ad sizes have been standardised to some extent by the Interactive Advertising Bureau (IAB); they are:
Wide Sky: 160x600
Medium Rectangle: 300x250
Half Page: 300x600
Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau (or IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.
The Media Store (TMS)
Mediamotive have been a key partner for us to ensure Toyota remains the Number 1 auto manufacturer in Australia. The Carsales network of sites deliver us car buyers of all types, but also delivers on the car enthusiasts who are leaders in their respective communities. It’s extremely important to have the most knowledgeable people working on our business, and that’s what MediaMotive provide, they are clear industry leaders in their space. Matthew Joyce - Digital Director - TMS
“MediaMotive have been a key partner for us in growing our automotive industry knowledge and increasing the effectiveness of our messaging to car buyers, essentially, carsales network delivers results . Everyone is aware that car buyers do their research online these days, and carsales effectively delivers that audience for our clients. They really know and understand the automotive industry and what we are trying to acheive”
James Gaskell - Director of Operations & Digital Services Australia
Initiative Media -
Buying agency for Hyundai and Kia
When we approached MediaMotive, we required a solution which was outside a traditional media buy. We wanted a partnership which extended their offering and that’s what we achieved - a premium and engaging extension of our clients brand in the right environment.
emitch Pty Ltd.