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MediaMotive currently works with key partners to help deliver some of the best financial products in the market to its site users. There are a variety of key finance sponsorships available across many of the sites within the Carsales Network.
Finance sponsorships are formed in several ways throughout the sites. Some sponsorships have a dedicated content page built into the site that then have key display advertising placements to help drive traffic to these pages. This traffic is then converted to leads through to the sponsors own site. Another option is to have strategically placed display placements in areas of the site that will help drive leads directly to the sponsors own site. In additional to these options there is the further option of having the a finance form displayed once a user has completed an enquiry on a vehicle, boat or bike etc... These leads are then gathered and forwarded directly to the sponsors CRM system.
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Online Advertising
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Online advertising is a form of promotional advertising that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing.
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Display Advertising
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Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.
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Advertising Banner or Web Banner
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A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.
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Contextual Advertising
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Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
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Email Marketing
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E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
- sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
- sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
- adding advertisements to e-mails sent by other companies to their customers, and
- sending e-mails over the Internet
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Cost Per Thousand (CPM or CPM Rate)
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CPM is frequently used in advertising to represent cost per mille (thousand). When used in online advertising it relates to the Cost per (thousand) impressions.
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Standard Ad Sizes
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Ad sizes have been standardised to some extent by the Interactive Advertising Bureau (IAB); they are:
Sky: 120x600
Wide Sky: 160x600
Leaderboard: 728x90
Medium Rectangle: 300x250
Banner: 468x60
Half Page: 300x600
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Interactive Advertising Bureau (IAB)
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The Interactive Advertising Bureau (or IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.
www.iabaustralia.com.au