MediaMotive: solutions that work
MediaMotive helps businesses gain access to Australia's most active in-market buyers. Its does this through offering digital advertising solutions on a variety of automotive, bike, marine and industry websites.
Products specifically designed to provide high provide visibility for your marketing campaigns and branding help gain greater cut through than other traditional media advertising channels. More importantly, you can measure your success.
The Media Consumption vs Media Spend
With the emergence of the Internet as the driving force behind much of today's media consumption, a huge disconnect has appeared between what and how people consume information and how much advertisers spend in media where this audience doesn't appear. Activity in traditional media channels like newspapers, magazines, radio and TV and made way for the same activity but its moved to the Internet and mobile.
People are consuming far more information via the Internet and mobile devices than they are through any other media type. Yet, in stark contrast, advertisers continue to pump their advertising spend into traditional media that is losing audiences year on year. Just because you get more advertising space on the newspaper page doesn't mean you get more enquiries from it...
Times have changed and the smart advertisers are moving their advertising dollars to where they know their buying audience is - online.