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Team MediaMotive

The MediaMotive team is an eclectic mix of experience, youth, passion and drive… This points them in the same direction to succeed for themselves, the business and their clients.

The team has been built up over the past  2 years to help deliver the right advertising solutions to all our clients, whether they are agencies, dealers or direct customers.

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Anthony Saines
Anthony Saines - Director Of Advertising Contact

I have the pleasure of managing this small, but perfectly formed team of internet advertising professionals. My role is to clear obstacles, provide strategic direction and (hopefully) encourage a culture of fun and achievement.

Prior to joining Carsales in 2008, I previously held a number of senior roles in the online advertising industry. Most recently, I was General Manager of Sensis Digital Marketing Services (with P&L responsibility for MediaSmart, one of Australia’s largest online advertising networks). I have previously sat on the boards of the IAB Australia and Adstream Pty.

I’m a new recruit to Melbourne, having recently moved here with my family (including 2 young children and a cat) from sunny Sydney. I’m not looking forward to winter.

Carl Davies
Carl Davies - National Sales Director Contact

I work within the National Ad Agency team,  we provide bespoke sales solutions to advertising agencies across the Carsales Network with a current strong focus on manufacturers, finance and insurance, my job, however, also encompasses developing categories outside of this traditional big three.

My day to day role involves assisting the senior account managers in servicing their agency accounts efficiently and liaising with Agency directors and key stakeholders on future strategies and ‘best practice’ whilst keeping up with industry news and developments. Essentially , making sure we are providing the right type of proposals to each agency in a style that they require, proposals that are relevant to the current media climate.  

I'm passionate about Media in general and have worked across print, TV and digital in my 10 years in Media sales. Outside work I enjoy spending time with my family , watching football, movies and going to the gym.

I live in the Inner West of Sydney, am happily married, have one son, a three legged dog and two cats.   

Penny Kee
Penny Kee - Group Sales Manager Contact
As GSM for the Melbourne Agency team my role involves ensuring that as a team we deliver innovative solutions, fantastic market intelligence and most importantly service that is second to none. On a day to day basis I try to keep abreast of all the new products, opportunities and the media landscape so I can have a rounded view of the industry thus enabling me to understand my clients strategies and how we can support these.

Prior to joining carsales I had a fantastic time living in London for 6 years where I worked in various digital roles most recently with AOL’s Platform A. Most importantly I found my amazing British finacee who I dragged kicking and screaming from the gloom of London to the sunny shores of Australia.

Least favourite saying, ”Good things come in small packages”... at 6’2 ½ tell me what does that mean? Well maybe don’t tell me…
Sean Chamberlain
Sean Chamberlain - Dealer & Direct Sales Manager Contact

In my role as National Display Manager  my main focus is to help dealer and direct advertisers leverage our highly targeted “in-market” buying audience across the carsales network with particular focus on Auto Dealers, Bikes, Marine, and Industry. I am old fashioned about the importance of customer service and believe every client is important no matter how much they invest with us!

I've am in my 8th year at carsales.com.au and I have had direct involvement in the Auto industry for over 25 years.  So if you are thinking about advertising online and have some questions do not hesitate to call me direct as I would be more than happy to help you with your query.

I'm passionate about customer service and digital media, with a real focus on giving clients the best possible advertising solutions. Outside of work I'm a keen golfer...

Matt Glenister
Matt Glenister - Product Manager Contact
My role is to help drive the invention of new products for the Sales Team to go to market with. I also help facilitate the implementation of these products like sponsorships, microsites and integrated opportunities to go live through our internal Product Management Group and Development Teams.

I started my digital career in the UK with a US hosting and network start up some 14 years ago. I then moved to BBC Technology managing client projects for Internet and digital broadcasting and live streaming. Since moving to Australia I have continued in the online media business working for Sensis MediaSmart in online advertising and I am now Product Manager here at Carsales.

I'm a very keen golfer playing every week to an 8 handicap and a real lover of fine beers and ales... No Carlton is not a fine ale.
David Sky
David Sky - Head of Operations & Technology Contact

I have joined this team as the head of operations and technology. My main responsibilities will include managing, and improving where necessary, our sales management and ad serving tools.  This requires keeping abreast with any system and technology upgrades along with streamlining processes and workflow between sales and operations.  I will be working closely internally with our sales and product teams and externally with our ad-serving providers and various other digital ad solutions suppliers.  I am a Sydney boy originally but have moved to Melbourne to be a part of this exciting, rapidly growing organisation.

 

Before joining MediaMotive I worked as the ad operations manager at MCN in Sydney.   Prior to that I worked in accounting for Coca Cola Amatil and various other organisations in the UK, where I lived for 4 years.

 

Outside of work I am an avid sports fan.  I am a keen follower of Rugby League, Football, Cricket, in fact come to think of it, pretty much any sport you can think of!  I just returned from the football world cup in South Africa and have already started planning for Brazil 2014. On a participation level I attempt to play golf, but in this case, practice does not make perfect.

Adrian Briones
Adrian Briones - Operations Manager Contact
By day, I manage the day-to-day operations of the Advertising Operations Team across VIC and NSW including inventory management, billing, availability forecasting, reporting and on time trafficking of campaigns and campaign performance management across our network of 25 sites. Involved in the development and implementation cycle of new ad opportunities from conception to launch.

Another core function of my role is to help define our technical requirements for new ad products (new rotations, new ad units, new technologies with 3rd party vendors) and to develop and implement workflow processes to improve efficiency and accuracy of the department.

By night, I’m a comic reading, butter consuming, gritty soul listening explorer of drool worthy food- writing for my blog Food Rehab: The Tastebud Diaries. Find me through Google.
Emma Dunlop
Emma Dunlop - Senior Account Manager (Sydney Agencies) Contact

I’m a senior Account Manager with the mediamotive corporate sales team; my patch is made up of a number of key NSW media agencies. One of the most important roles I have is positioning myself as an authoritative automotive resource for my clients, taking tailored data to them, industry news and network updates.

My daily duties involve managing client’s portfolio, and ensuring we have excellent relationships with all key media buyers and agency stakeholders. We tailor every response that we take to market, making certain we're on the brief, and meet all marketing objectives. Another facet of my role is creating new revenue opportunities; I do this by working closely with the product team and taking highly desirable proactive concepts to market.

After finishing my University Degree in Communications, Marketing and Advertising, I started my media career at TMS, on the Toyota & Lexus accounts, where I developed a strong foundation of automotive media communications. My next steps took me travelling overseas and then onto publisher land, where pursued a career in the online space, as an account manager at News Digital Media.

I’m a big animal fan; I love anything that runs crawls or swims.  I also enjoy snowboarding, sailing, travelling, and spending money on clothes I can’t afford.

Deshan Kumar
Deshan Kumar - Senior Account Manager (Sydney Agencies) Contact

I look after media agencies in NSW and QLD managing specific clients relevant to our network. I recommend online advertising campaigns for automotive related clients specific to the campaign goals, ensuring the campaigns deliver in full and that the media spend is as effective as possible.

I've been an Account/Senior Account Manager for Ambient Advertising for over 3 years before joining the MediaMotive team where I have been for the past 2 years.

I enjoy exercising and staying fit, reading and travelling.

Peta Garside
Peta Garside - Senior Account Manager (Melbourne Agencies) Contact
I'm currently managing agency accounts. My role entails understanding the client’s advertising objectives, ensuring they receive excellent service and information which helps them achieve the best possible campaign results.

I've been in the digital arena for over 12 years with my previous role being in sports media for 9 years.

I'm a bit of a bookworm. I once schooled polo ponies for a living. I love to travel and adore my rugby union (go Brumbies!)
Donna Talbot
Donna Talbot - Senior Account Manager (Melbourne Agencies) Contact

My responsibility is to manage a collection of media agencies and develop valuable, efficient digital solutions for their relevant accounts within our MediaMotive publisher network. With this, I also ensure my booked advertising campaigns go live with all the necessary tools and information and the campaign delivers successfully. I am striving to be an ambassador for MediaMotive Agency Sales in the marketplace. 

 

I have previously lived in London with my fiancé David, working for a premium site rep and transparent network called AdLINK Media within the Agency Sales Display Team. I also lived in Dubai working as a Flight attendant for Emirates Airline whilst I focused on travel for approx. 3 yrs and prior to that I had worked across the Fairfax and Sensis Digital portfolios over a 7 year period. 

 

I have a newly developed passion for cooking, love food & wine markets, wineries, exercise Bootcamps, films and soaking up rays at the beach... Oh and Frozen Margaritas!

CJ Jayasinghe
CJ Jayasinghe - Senior Account Manager (Automotive Dealers) Contact

My role is to educate NSW motor dealers in the benefits of advertising online with Display Banners. This will mean creating new business as well as maintaining existing clients.

Since completing a degree in Business and Communications at Monash University I moved to Sydney and started selling cars. I stayed with that dealership until I became General Manager for the Holden and Hyundai brands. Two months ago I decided to resign and join Carsales......if you can’t beat them, join them.

In my spare time I play basketball but my passion is anything with a engine. I do motocross, race cars and track bikes.

Simon Gould
Simon Gould - Business Development Manager (Bikes) Contact

As a self confessed motorcycle tragic, working alongside direct motorcycle advertisers to maximise their advertising spend is just about my dream job. Having recently come from print media, I am now the conduit between their traditional world of magazine advertising and the bold new world that is digital media. Stay tuned as I try to drag them kicking and screaming into the 21st century.  

With a degree in HR my professional background was largely in recruitment before moving to News Magazines three years ago taking on the role of Victorian Ad manager with Two Wheels magazine. Having discovered the virtues of advertising sales, I am now eager to expand my career in the growing on-line space.

I’m almost a Melbourne local having moved from Sydney six years ago with my wife Jo and our two dogs Zanda and Holly. Bikes are our passion and Jo and I both ride regularly, getting away for the odd weekend and at least a couple of weeks of touring each year. If I could be anything other than an ad sales rep, I think I’d like to be a travel reporter. What a great gig that would be!

Andrew Poperechny
Andrew Poperechny - Senior Account Manager Contact

In joining MediaMotive, my brief is to maximize the effectiveness of advertising and client exposure within the caravan, camping and leisure industries via the RVpoint.com.au, soon to be Caravancampingsales.com.au websites.

 

As the national corporate contact for manufacturers, leisure industry related products and services, I promote to the industry our sites, new developments and key advertising opportunities. 

 

I began in media as the Victorian Account Manager for the Sydney Morning Herald. Progressing through various business units and professional responsibilities for print and online, I was with Fairfax Media for over 10 years. Following this time I spent a further 2 years in direct online web design and development sales with Online Marketing Edge as the National Business Development Manager including SEO and SEM offerings. I have enjoyed working within the Australian media and being part of the consumer development and change from print to online. I have experienced working across numerous business sectors from agency to direct within the FMCG, Automotive and Real Estate.  I am proud to be associated with the carsales network and at the forefront of online advertising.

 

In my spare time, if not out on my boat entertaining or skiing, which is every opportunity, I love nothing more than becoming a weekend tradie! With the steel cap boots on you will see me either putting up fences on my property in the country or landscaping our newly built house in Kilmore. A country boy at heart I love nothing more than open spaces and relaxing in front of the weekly bonfire.

Lee Mason
Lee Mason - Senior Account Manager Contact

My role is to maintain and grow our existing partnerships with automotive dealers, as well as develop new business opportunities across Victoria and South Australia. I believe it’s imperative to gain a thorough understanding of each individual business and their objectives, so we can then tailor a solution to effectively meet those business goals.

Prior to joining carsales.com.au this year, I worked in both the agency and direct sales teams at Fairfax Media for over 3 ½ years. I also spent time in the UK working in sales in the fitness industry, and had the opportunity to do some extensive travel across Europe. 

I love all sports, and play basketball every week. My weekends often, ok, always involve watching the mighty Geelong Cats. I also enjoy socialising with friends, a.k.a. drinking with friends (I love how we all call it “socialising”.)

Vanya Mariani
Vanya Mariani - Account Executive (Melbourne) Contact

My role is to provide clients with tailored online solutions that ensures superior return on investment.  By providing ongoing support in both a reactive and proactive manner and by understanding the clients business, products, the market and overall business objectives this can be achieved. What does that mean.... I’m here to help your business grow.

I studied Psychology and Marketing at University. This is my first year in the media industry and I'm enjoying every moment of it.

I love music, trained to play the piano, flute and guitar. I have also been singing for years. I love to dance and have recently taken up belly dancing and salsa. I was born and grew up in Croatia and have done a lot of travelling over the years. Last year I started learning Spanish and hope to one day own holiday houses all over the world.

Inge Bangma
Inge Bangma - Account Executive (Sydney) Contact

I am responsible for maintaining and growing our relationships with media agencies in Sydney. Predominantly working for their automotive related clients, I ensure their online campaigns deliver according to their expectations and be proactive in terms of strategic solutions and ideas.

I started working in the media industry for Carsales in March 2009 and I am still learning new things every day. My educational background is in International Business & Marketing and prior to Carsales I had two years international working experience in Sales & Account Management in the Real Estate and Recruitment industry.

In my spare time I enjoy reading about successful business stories/characters preferably on the beach. I love to discover other countries and cultures and having a nice dinner with a glass of wine with friends.

Ashleigh Sheehan
Ashleigh Sheehan - Account Executive (Sydney) Contact

I work in the team that looks after media agencies in NSW and QLD.  Drawing on our extensive knowledge of the Carsales Network, we make recommendations for online advertisers that capitalise on our network’s audience reach and unique positioning in the online space. We love to go the extra mile to help our clients reach their campaign goals and ensure that their media spend is always working hard for them.

Before excitedly jumping onboard the digital bandwagon, I worked in community development, mainly with young people. A highlight of this career chapter would be working as an executive producer to develop a quirky film that tackled the issue of young women and binge drinking. Since its launch, the film has been used Australia wide and internationally for educational purposes.

I love ideas, good conversation and the English language. Unfortunately, this passion hasn’t translated too well to word games and the dream of becoming an Australian Scrabble Champion, for now, seems remote.

Celine Frost
Celine Frost - Sales Coordinator Contact
I work on the Dealer side of mediamotive helping the Account Managers with campaigns from start to finish. Everything from checking availability through to ensuring the campaign goes live and sending progress reports to the client.

I completed a History & Politics degree in the UK (with time spent studying in Canada), followed by some work experience for a publishing company and a couple of placements with magazines at IPC Media in London. I then spent time travelling and ended up settling in Melbourne.

I’m half English and half French. I grew up in England but spent a lot of time in France where most of my family live. I love travelling, music, sport (watching and taking part), socialising, movies, chocolate, cheese & wine (as a result of the French-ness)!!
Kristie Lawrence
Kristie Lawrence - Sales Coordinator Contact
I work with the agency team in mediamotive. Assisting Senior Account Managers in all facets of ad sales, placement, tracking and reporting.

I come from a hospitality background. Worked as a General Manager for an Hospitality/Entertainment Company before heading back to University. I studied a double major of Public Relations and Mandarin Chinese. Worked in a Public Relations Consultancy for 12 months and also worked for various hospitality venues in a Public Relations and Events Management capacity. Recently I completed a publicity project for Channel 31.

I’m still studying Mandarin Chinese and Chinese history, culture and politics. I love to travel and try to get out of the city whenever I can. I grew up in Adelaide, but don’t hold that against me. I’ve been in Melbourne for almost seven years, so I’m more or less integrated now. The other standards also apply - ie. Reading, movies, socialising, keeping active, vodka etc.
Eva Winberg
Eva Winberg - Sales Coordinator Contact

I focus on the Marine and Bike channels helping coordinate the online campaigns and generate report on how the campaigns ran for our clients.

I've completed a Business and Science combined degree with a double major in business of Accounting and Marketing. I have been working in retail during my time at Uni but also completed a year’s placement doing marketing at Australia Post’s Headquarters in 2008.

I really into basketball, netball, running and going out with friends.

Bernard Brkic
Bernard Brkic - Sales Coordinator Contact

I work in the role as agency Sales Coordinator within the fast paced and ever expanding Mediamotive team. I graduated from university in 2009 and walked into the role in the New Year. I will be working with the Agency Sales Team working on advertising campaigns, answering briefs and reporting back on the effectiveness of campaigns.

Prior to joining the team while studying at uni I undertook a part-time role as an internal communications officer at RMIT University utilising my public relations degree.

 

I have a passion for anything mechanical and automotive, keeping fit and I hope to continue to learn and progress within the sales team.

Samantha Aboutaka
Samantha Aboutaka - Advertising Coordinator Contact

I work with the agency team in Mediamotive supporting the Senior Account managers in the Campaign Sales Process. This includes management from start to finish such as generating proposals, monitoring the effectiveness of campaigns, reporting and client liaising.

I graduated from university in 2009 with a Bachelor of Business majoring in Advertising and Promotions Management, Sub-majoring in Italian culture and Language and Communications. Previous to joining the team while studying at uni I worked in various industries such as retail, hospitality, telemarketing and an administrational position in the engineering industry.

I enjoy shopping, dining out, going out with friends and being creative.

Sabrina Jean-Louis
Sabrina Jean-Louis - Account Executive Contact

I look after homesales.com.au in all aspects of business development, from corporate advertising to managing and increasing our commercial client base.   

 

I come from a combination of real estate and telco background.  My career in telco started at PRACOM, ending at Commander as a Sales Executive providing voice and data solutions to SME, corporate and government accounts.  Most recently I was at the REIV (Real Estate Institute of Victoria) as a Business Development Executive for online services.  This was my introduction to the ever changing world of online.  Carsales is a different ball game, online on steroids I think they call it.  I love it !   

 

When I’m not working I like to get away, either down the coast or a little further overseas.  Cooking is my passion, which goes hand in hand with eating and good wine.  In turn I balance this out with exercise, lots of walking and yoga.  Other pastimes include reading, movies and live music.

Jackson Lee
Jackson Lee - Senior Operations Specialist Contact

Geographically resides in the Sydney’s MediaMotive office, working closely with the Operations Manager, I oversees the day-to-day operations of Sydney’s Advertising Operations team. My role also entails but not limited to inventory management, campaign management (trafficking, performance, optimisations), reporting and ensure all workflow processes are well communicated and engaged. One of the most exciting part of my role in the Sydney MM office is providing general support and counsel/education to the sales team on all aspects of product.

Prior to joining Carsales on 2009, I was in the Advertising Operations team at Webfirm Media (formerly Ansearch Media) for over 2 years.  Prior to that I worked as a marketing contractor at a marketing company for almost a year.

Before acquisition of all these exciting and life changing experiences, I was a proud student at University of Wollongong for 2 years after I was done menacing around throughout my college days back in Malaysia.

Travelling, good food and good trance music are my passion. Swimming, badminton and snooker are my favourite sports.

Nathan Farrugia
Nathan Farrugia - Digital Advertising Coordinator Contact
I am part of the Adops Team and I currently manage the Dealer and Direct advertising campaigns for the Automotive channel. My main duties are to set up, optimise and providing reporting on each camapign being delivered.

I came from a web design / development background after completing a Bachelor of Arts in Multimedia. I am very passionate about the web and its technologies and multimedia.
 
I love my sports, I play Aussie Rules, and also play Inline Hockey. I enjoy traveling and spending time with friends and family.
Rowan Brankin
Rowan Brankin - Digital Advertising Coordinator Contact

I am a part of the Media Motive Ad Operations team, my role involves ad serving and campaign management for the Marine, Bike and Hub sites within the network.

Prior to joining Carsales in 2009 I worked in Print then made leap to Online in 2008 and never looked back! In my last position I worked with retailers maximizing their campaign exposure and ROI by putting their catalogue content online.  

I shifted to Australia in 2008 leaving New Zealand behind and found a new home in Melbourne. Whenever I can I like to get out and enjoy all the music, art, culture that melb has to offer! However, I’m still a kiwi at heart, I support the All Blacks and I’m fighting hard to retain my NZ eexccint!

David Power
David Power - Operations Executive Contact

In the online universe, my skill set taps into the advertising sector. Specifically, the setup and maintenance of campaigns sold by our sales team along with support and optimisation. In short, this is advertising operations!

 

I started my online career around three years back as an intern with a publisher. After my six months I was offered a junior position in the ad ops department. At that point in time I had no idea whatsoever what it was, let alone heard of it. I jumped into the deep end, head first, with no floaties and today, here I am, loving what I do in the ever changing world of online.

 

I’m a Sydneysider whose lived in Tokyo, done some Travel to the States, Thailand, England and Germany. I love to kick back and hang out, and music is my biggest passion in life.

Fred Barros
Fred Barros - Technical Operations Specialist Contact

My primary responsibilities are the maintenance and ongoing improvement of MediaMotive’s infrastructure, workflows and integration of new technologies. I work closely with Operation, Product and support the Sales Team with any technical escalations, part of which involves the management of our Sales and Operations workflow systems provided by external parties. As the Operation Specialist my role also includes the updating of our products, pricing, and ad specifications.

In addition, other duties include requirements gathering for infrastructure upgrades (AdSlot, DoubleClick, Eyeblaster) project management for any platform integrations, primary technical contact for bespoke campaign executions and overall responsibility for our ad network security and the integrity of data.

My career in media started in London, where I spent 6 years of my life. I was involved in the TV and online ad management for Cartoon Network, Boomerang and TCM across Europe. After returning to Melbourne I worked at Mindshare and GroupM where I spent the last 4 years, in several different roles.

My passions in life are anything gadgety, and all things Apple (yes I am a Geek). I enjoy travelling, most recently I was in New York, LA and San Francisco and had an amazing time.

Emer O'Connor
Emer O'Connor - Operations Analyst Contact

I work in operations.  Primarily my responsibilities are revenue reporting and financial analysis for MediaMotive. I work closely with Product, Sales and Operations on customising reports by providing data, metrics for yield and advertisers analysis.  As Operation Analyst I research and recommend emerging media opportunities and technologies; part of my role also entails managing relationships with third party technology providers and partner agreements. I also assist in improving workflow and implementing strategies to maximize efficiency and total revenue for the business.

I’ve worked in media for the last few years working in both offline and online in the UK and the US.  I’ve worked with two different online publishers.  Most recently I worked with an online advertising network.

I packed up my bags a few months ago for sunny Australia so at the moment I am finding my feet and enjoying discovering Melbourne and all its hidden treasures.