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carsales mediahouse and Urban List Announce Strategic Partnership

carsales mediahouse and Urban List deliver next-gen automotive marketing. Combining data, insights, and creativity for targeted campaigns that drive results.

We’re excited to announce that carsales mediahouse, has entered into a strategic partnership with Urban List bought to life by Fuse. Designed to bring the next generation of media solutions to life, the collaboration unites carsales’ automotive, technology and first-party data expertise with Urban List’s reputation for offering key clients the opportunity to extend their reach and impact across a suite of aligned media properties.

The partnership promises to deliver “360 degree solutions that are more contextual, more creative, offer a high degree of accuracy and ensure greater investment efficiency”, with a portfolio of initiatives that melds data and insights, creative ideation and precise audience targeting available to key partners from this month.

Vanya Mariani, commercial director at carsales mediahouse, shared: "We are thrilled to partner with Urban List, a company that aligns with our innovative spirit and commitment to excellence. This partnership will allow us to leverage each other's strengths, unleashing new possibilities in data and technology, pushing our creative potential, and ultimately enhancing the results we deliver to our clients."

Urban List commercial director, Daniel Harris, said: "Developing our Urban List+ network is a top priority, and the collaboration with carsales represents a significant step in Urban List’s mission to deliver unparalleled value and impact for our clients. This partnership brings together two titans with high audience intent, deep category credibility, and a shared commitment to bring exceptional media solutions to life. The results being delivered already are outperforming all benchmarks, and we’re incredibly excited by all that’s to come.”

Nissan e-POWER Campaign

Nissan Australia has been announced as the first brand partner to engage in the partnership. Our specialist team collaborated with Urban List+ to launch the Nissan e-POWER Hub, driving awareness and engagement with the brand’s e-POWER offering, and supporting curious consumers to build their understanding of the category.

“Nissan was an early adopter of our vision, and together, partnering with Urban List, we have produced a campaign that we can all be proud of” stated Sam Zadgan, General Manager of Fuse.

Cluster Director at Nissan United (a part of TBWA), Xavier Hogan, added that with “their category insights and industry expertise, collaborating with FUSE was a pleasure. They understood exactly what we needed from the outset.”


This strategic partnership is the ideal showcase for the power of our in-house experts and how we’re able to blend cutting-edge data, technology, and unmatched automotive insights to deliver campaigns that exceed expectations.

Nissan e-POWER Campaign

Nissan Australia has been announced as the first brand partner to engage in the partnership. Our specialist team collaborated with Urban List+ to launch the Nissan e-POWER Hub, driving awareness and engagement with the brand’s e-POWER offering, and supporting curious consumers to build their understanding of the category.

“Nissan was an early adopter of our vision, and together, partnering with Urban List, we have produced a campaign that we can all be proud of” stated Sam Zadgan, General Manager of Fuse.

Cluster Director at Nissan United (a part of TBWA), Xavier Hogan, added that with “their category insights and industry expertise, collaborating with FUSE was a pleasure. They understood exactly what we needed from the outset.”


This strategic partnership is the ideal showcase for the power of our in-house experts and how we’re able to blend cutting-edge data, technology, and unmatched automotive insights to deliver campaigns that exceed expectations.

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