Ownership

Category
Ownership

Retention programs extend the capability of identifying customers based on car ownership metadata, such as new, used, private, brand, models, and segments.

This identification comes from both declarative data, inferred data from the buy-sell marketplace, as well as services such as tyresales.com.au and carsales’ membership feature, My Garage.

These identifying capabilities are ideal for servicing and parts departments, loyalty and retention programs, vehicle recalls, as well as upselling customers from their current car into a brand new one.