See it in action: carsales Communities
carsales Communities is a new way to segment the carsales’ audience. Using observational behavioural modelling, all carsales users can now be categorised into one of the carsales Community segments.
This segmentation enables us to better understand what each community member ‘looks’ like (demographics), and allows us to predict which users are more likely to respond to what content based on the Community they belong to.
carsales Communities brings another level of refinement to Intender targeting by combining the ability to target by VFACTS segment with the ability to target by demographics and vehicle preferences.
See it in action
Have you had the chance to check out which of the three community segments you fall into for the all-new Suzuki Jimny yet?
If not, or if you’re outside the selected segment, you can check out the personalised videos here.